अमृततुल्य chai worth coming back for
An affordable chai franchise with Hyderabadi Amruttulya
Open your own outlet for ₹1 lakh onwards. We use jaggery instead of regular sugar in every cup — 100% natural, unrefined, and delivered straight from the heart of rural India, crafted by farmers using traditional methods.
- To start
- ₹1L onwards
- Margin
- 40% – 50%
- Space
- 100 – 200 sq ft
Why jaggery
Every other chai stall reaches for the sugar jar.
We don't. Every cup of Hyderabadi Amruttulya chai is sweetened with jaggery instead of regular sugar. It is the single thing that separates this chai franchise from the tea stall two doors down — and the thing customers taste first.
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01
Unrefined by design
Jaggery is cane juice boiled down and set — not stripped white. It goes into the pot in place of refined sugar, in every cup we serve.
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02
A deeper flavour
Dark, faintly smoky, closer to molasses. It holds its own against ginger, cardamom and a long boil, where white sugar simply disappears into the milk.
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03
A shorter supply chain
Raw, unprocessed produce from farmers in rural India working by traditional methods and age-old wisdom, bought at fair prices.
Our mission
Bridging the gap between urban and rural life
At Hyderabadi Amruttulya, we strive to bridge the gap between urban and rural life. Observing the challenges of urban living, we aim to address health concerns caused by processed and chemically produced products. Our mission is to offer you 100% natural products, delivered straight from the heart of rural India.
We are committed to providing you with raw, unprocessed and natural products, supporting a healthy and natural lifestyle. Our products are meticulously crafted by farmers using traditional methods and age-old wisdom.
“Amruttulya” means equal to nectar. That is the standard every pot is held to.
The franchise
What an affordable chai franchise actually takes
A Hyderabadi Amruttulya chai franchise starts from ₹1,00,000. A small shop, a low entry cost and a product people already drink twice a day are the three things that make a tea franchise inexpensive to open and simple to run.
- Profit margin
- 40%–50%
- Space required
- 100–200 sq ft
- Franchise cost
- ₹1Lonwards
The franchise fee starts from ₹1 lakh, and what a particular site works out at is settled on the discovery call. Margins vary with location, rent and running costs. Rent, deposit and licences are yours and sit outside the fee.
| Franchise cost | From ₹1,00,000 (₹1 lakh onwards) |
|---|---|
| Profit margin | 40% – 50% |
| Space required | 100 – 200 sq ft, run as a counter |
| Experience needed | None. Training is provided before you open. |
| Where we are opening | Telangana and Andhra Pradesh |
| What is served | Chai, coffee, snacks and shakes — every cup sweetened with jaggery |
| How to enquire | WhatsApp or call +91 98499 98779 |
How partnering works
From first call to first cup
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01
Enquire
WhatsApp us your name and city, or simply call.
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02
Discovery call
We talk through costs, the model and what you are looking for.
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03
Site assessment
We look at the space you have in mind. An outlet needs 100–200 sq ft.
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04
Agreement & setup
The agreement is signed and your outlet is set up.
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05
Training & launch
Training first, then your doors open.
Our values
Rooted in health, farmers and a sustainable environment
Our values are deeply rooted in our commitment to promoting health, supporting local farmers and creating a sustainable environment. We believe in:
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Health and wellness
We offer 100% natural products, and bring you the purest ingredients we can source.
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Empowering farmers
We value our farmers and their traditional knowledge, paying fair prices for their produce and supporting sustainable practices.
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Sustainability
From sourcing to packaging, we work to minimise our environmental impact.
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Community and collaboration
We work closely with local communities to support their development and promote a sense of belonging.
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Transparency and integrity
Honesty and openness in every dealing, from sourcing through to customer service.
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Innovation and excellence
We keep improving our products and processes, and keep looking for better ways to work.
Franchise FAQ
Questions people ask before they call
How much does a Hyderabadi Amruttulya chai franchise cost?
A Hyderabadi Amruttulya chai franchise starts from ₹1 lakh — that is ₹1,00,000 onwards. What a particular site works out at depends on the site itself, and it is settled on your discovery call. Rent, deposit and licences are yours and sit outside the fee. Call +91 98499 98779.
Is there a chai franchise under 2 lakhs in India?
Yes. Hyderabadi Amruttulya starts from ₹1 lakh, which puts the entry cost well under ₹2 lakh. The outlet is a 100–200 sq ft counter rather than a sit-down café, so the space and the fit-out stay small as well.
What makes this an affordable chai franchise?
Three things. The fee starts from ₹1 lakh. An outlet needs 100–200 sq ft and runs as a counter, not a sit-down café, so the fit-out stays small. And chai is something people already buy twice a day, so the product needs no explaining.
Is a chai franchise profitable?
Hyderabadi Amruttulya outlets work on a 40%–50% profit margin. That figure moves with location, rent and running costs, so the numbers for your own site are worked through on the discovery call.
Do I need experience running a food business?
No. Most of our enquiries come from first-time business owners, and training is provided before you open. What that training covers for someone with no food background is walked through on the discovery call.
How long does it take to open an outlet?
The clock runs from signed agreement to opening day, and covers site assessment, setup and training. The timeline for your city and your site is confirmed on the discovery call.
Can I open a Hyderabadi Amruttulya outlet in Hyderabad?
Hyderabadi Amruttulya opens outlets across Telangana and Andhra Pradesh, Hyderabad included. Which areas are free right now, and how a territory is drawn around one, is confirmed with the franchise team on +91 98499 98779.
Do I get an exclusive territory?
Territory terms, how the radius is defined and which cities are currently open are confirmed directly with the franchise team on +91 98499 98779.
What is Amruttulya chai?
“Amruttulya” (अमृततुल्य) means equal to nectar. It is chai served over a counter rather than at a table — strong, milky and spiced, boiled long. At Hyderabadi Amruttulya every cup of it is sweetened with jaggery in place of refined sugar.
Why jaggery instead of refined sugar?
Jaggery is cane juice boiled down and set, rather than stripped white. It is darker and faintly smoky, so it holds its own against ginger, cardamom and a long boil where white sugar disappears into the milk. It also comes straight from farmers in rural India, which keeps the supply chain short. It is the single thing that separates this chai from the tea stall two doors down.
Where do the tea and jaggery come from?
Raw, unprocessed produce comes from farmers in rural India who work by traditional methods and age-old wisdom, bought at fair prices, and every cup is sweetened with jaggery in place of refined sugar. The specific regions, and how supply reaches partners, are covered on the discovery call.
What ongoing support do franchise partners get?
Training is provided before you open. What continues after that, and what it covers for your outlet, is set out on the discovery call.
Franchise enquiry
Let’s talk about your outlet
There is no form to fill in. Message us on WhatsApp or call, and ask whatever you need to ask before anyone books a discovery call.
Worth putting in your first message
- Your name, and the city or town you are looking at.
- The spot, if you already have one — roughly the size, which floor, and what the footfall is like.
- Anything you want answered first: cost, training, supply, territory.
Message us now
Opens WhatsApp with the message already written. Add your city and send it.
Enquire on WhatsAppWe answer.